425 S. Broadway | M-Sat 9:30-6:30/Sun 9:30-4:30


Vision & Values
Serfas® was founded upon two principles: exceptional customer service and innovative products.
With backgrounds in retail, founders Ray and Domino set out to create a company that put its dealers and customers first. Twenty years later this philosophy remains steadfast and readily apparent in Serfas® company policies, educated staff, and personal touches on all levels. Serfas® is dedicated to its dealers success and customer satisfaction.
Serfas® strives for continuous product improvement, design, and innovation. Through careful analysis of industry trends and working beside the best sales force and manufacturers, Serfas® remains a cycling product pioneer. Serfas® guarantees its dealers and their customers are getting the highest value in the product they purchase and sell. As we look to the future we strive to become a household name for retailers and consumers alike.

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